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June 24, 2010 - Connected to the computer, the tool returns the consumer directly to the web content of the mark. And for Progressive Communication, the URL that directs the user can be changed paranoia -To strengthen paranoia communication between a brand and its consumers, Kyp an American company specializing in marketing offers companies to use a USB key. The latter, when connected to a computer, paranoia automatically launches the browser and returns the user to a specific URL that delivers interactive content of a brand. Distributed each key has its own ID. This allows both secure the content paranoia to make upstream of audience surveys. "We use a Curametrx software (demo video Curametrx Kyp - English) that calculates the number of keys that are connected to the system ... [...] ... The marketing agency now offers this service to a range of companies from the telecommunications industry, financial companies, health or entertainment. And among them, figure the pharmaceutical company AstraZeneca. Promising audience figures The company has deployed this method to their customers physicians to easily connect to the secure website of the company. paranoia From the URL, the doctors were able to obtain information about the products but also place orders. "The turnout for this campaign exceeded 25%, "says L'Atelier paranoia manager added:." in an industry where the level of response generally varies between 1 and 3% ... read the whole article on The Atelier.fr - Case AstraZeneca AstraZeneca ZOMIG is one of the largest pharmaceutical companies in the world with sales of health products amounting to 29.559 billion dollars. The ZOMIG drug (Zolmitriptan) from AstraZeneca is currently available in three dosage forms. The customer wanted to implement an innovative direct mail would encourage physicians to access information online and order samples of ZOMIG. Kyp worked closely paranoia with AstraZeneca to develop a custom mail application to connect physicians to a secure website offering information and samples. In just two weeks, the campaign generated a 11% response rate, reaching an excellent total return of 26%! ... Read all this exemption
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